We are thrilled to introduce you to Sarah Jane, the visionary founder of Vocus Vit. Sarah Jane's story is one of passion, perseverance, and creativity, and we are honoured to showcase her new collection at our studio store in Bushmills.
Join us in supporting female founders and discovering the stories behind the brands that make our store unique. Stay tuned for Sarah Jane's inspiring narrative and more features on remarkable women in business.
'Hello, I’m Sarah-Jane Murray, the proud founder of Vocus Vit.
My journey began in Omagh, County Tyrone, where I grew up as an only child. After completing my studies, I ventured to Australia in 2017, eager to explore new cultures and meet new people. During my five years there, my awareness of sustainability deepened. I began researching and designing what would become Vocus Vit, driven by a passion to make a positive impact on the environment and challenge the fast fashion industry.
Upon discovering the staggering waste and environmental damage caused by fast fashion, I felt compelled to create a brand that embodied my values of sustainability, ethical production, and empowering women. Vocus Vit was born out of a desire to offer stylish, high-quality activewear that doesn't compromise on ethics or sustainability. Each piece is made from eco-friendly materials and produced in factories committed to ethical practices.
The name "Vocus Vit" reflects our mission. "Vocus" signifies a dedication to serving the world and advancing humanity. The challenge is to achieve lofty goals while recognising the good we’re already doing. With "Vit," a play on the word "fit," we emphasise our commitment to active, healthy lifestyles.
Since returning to Northern Ireland to have my son, Albie, I've continued to grow Vocus Vit, blending my passions for fashion, sustainability, and community. I’m incredibly proud of the strides we’ve made and excited about the journey ahead. Thank you for being part of this adventure and for supporting our mission to make the world a better place, one stylish and sustainable piece at a time.'
If you find yourself in-store, be sure to explore Sarah Jane’s latest collection, now proudly stocked at Taylor Yates Studio Store. Each piece embodies the spirit of female entrepreneurship and the commitment to quality and design that both Vocus Vit and Taylor Yates stands for.
