Giving Back

Supporting Purposeful Partnerships: Young Enterprise NI & Treeapp

At the heart of our mission is a commitment to supporting organisations that create real, lasting impact. Two standout partners we’ve had the privilege to support are Young Enterprise Northern Ireland (YENI) and Treeapp. Both work to build a better future—one by investing in young people, the other by restoring our planet—and we’re proud to play a role in their journeys.

Young Enterprise NI

Young Enterprise Northern Ireland (YENI) is a charity dedicated to preparing young people across Northern Ireland for life beyond the classroom. Their focus lies in practical business and enterprise education, ensuring that students are not only academically prepared but also equipped with real-world skills.

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Young Enterprise Northern Ireland: Empowering the Next Generation

Through a wide range of programmes, YENI delivers enterprise and financial education to young people aged 4 to 25. They host exciting events and competitions, like the Company Programme, where students get the unique opportunity to create and run their own businesses. These experiences are often supported by mentors from schools, businesses, and local communities, bringing real-life insight directly to the classroom.

But YENI’s mission goes far beyond learning how to write a business plan. They exist to inspire confidence, spark innovation, and promote an entrepreneurial mindset from an early age. Their work is especially crucial in a fast-evolving economy, where creativity and adaptability are essential for success. By helping bridge the gap between education and employment, they’re building a more resilient and forward-thinking workforce for Northern Ireland.

Our collaboration with YENI has been incredibly rewarding. Through our Beautiful Purpose Lunch, we raised funds to support their work via ticket sales and optional donations. Ellen, a key part of our team, has served on the judging panel for the Young Enterprise Start-Up Awards and is also an active member of the Young Enterprise Alumni network. We look forward to continuing this relationship and supporting YENI wherever opportunities arise.

Treeapp

Treeapp offers an innovative way to take climate action—right from your phone. It’s a mobile app that allows users to plant real trees around the world, either by interacting with sponsored content or by directly funding tree planting.

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Treeapp: A Greener Future at Your Fingertips

The app is built on a simple but powerful model: users can choose to watch short ads or answer questions from sustainable brands to plant trees for free. Alternatively, they can pay to support larger-scale or urgent reforestation projects. Every tree planted supports ethically managed reforestation efforts in areas like Africa, Asia, and South America, with planting carried out by trusted local partners who ensure environmental and community impact.

Treeapp’s mission is clear: to combat climate change, deforestation, and biodiversity loss in a way that’s both accessible and effective. By turning daily app use into real-world environmental change, it empowers people to contribute meaningfully—whether through their time or money. It also fosters conscious consumerism by connecting users with sustainable brands, creating a full-circle model of responsibility.

Our journey with Treeapp has been rooted in shared values. For every bag we sell, we plant one tree, directly contributing to global reforestation. Since our partnership began, we’ve also joined in promotional efforts and have now proudly planted around 2,000 trees through the app. It’s a tangible way we connect product with purpose—and customers with climate action.

These partnerships are a reflection of our belief that business can and should be a force for good. Whether it’s helping a student launch their first startup or planting trees in regions that need it most, we’re honoured to support initiatives that make a meaningful difference.