April is Earth Month, a time when people around the world come together to celebrate the planet we call home and take action to protect it. Earth Month was created to raise awareness about environmental issues and to promote the protection of the planet. It’s maybe hard to believe that it started in 1970 and has since become a global movement, with millions of people participating in various activities aimed at conserving the Earth's natural resources and reducing the impact of human activities on the environment.
Earth Month is particularly important in the fashion industry, which has a significant impact on the planet. Fashion is one of the most polluting industries in the world, responsible for 10% of global carbon emissions and 20% of global water waste. In recent years, the fashion industry has come under scrutiny for its negative impact on the environment.
Fast fashion, in particular, has been identified as a major contributor to environmental degradation. The industry's use of synthetic materials, such as polyester and nylon, has led to the release of microplastics into the oceans, while the production of cotton and other natural fibres has resulted in the depletion of water resources and the use of harmful pesticides.
Earth Month is an important opportunity for us and the fashion industry to reflect on its impact on the environment and to take action to reduce its carbon footprint. One way that we can do this is by adopting more sustainable practices.
Consumers can also play a role in making the fashion industry more sustainable. By choosing to ;
- By buying from brands that prioritise sustainability
- By taking care of their clothing, consumers can help reduce the industry's environmental impact.
- By making an effort to reduce waste
- By donating or selling clothing they no longer need.
In our view, Earth Month is an important time for the fashion industry to reflect on its impact on the planet and take steps to become more sustainable. The industry has a significant environmental footprint, but there are opportunities to reduce this impact through changes in production, materials, and business practices. This change needs to happen for longer than a month for any positive impact to happen. By working together, brands and consumers can make a positive impact on the planet and create a more sustainable future. Follow us on our journey by keeping up to date with our socials. We would love to know your thoughts, join the conversation in the comments section!