Buy Less, Choose Well, Make it Last

Conscious consumerism has become a buzzword in recent years, and for good reason. It refers to making conscious and ethical choices when it comes to our consumption habits. As consumers, we have the power to choose the products we buy and the companies we support. In recent times, the fashion industry has been under the radar of conscious consumerism, as it has a significant impact on the environment and society.

The fashion industry is one of the largest industries in the world, and it is also one of the most polluting. The industry is responsible for 10% of global carbon emissions, and it is the second-largest consumer of water. Furthermore, fast fashion has created a culture of disposable clothing, where clothes are worn once or twice and then discarded, leading to enormous waste.

The good news is that we, as consumers, can make a difference by adopting conscious consumerism when it comes to fashion. As Vivianne Westwood stated ‘Buy Less, Choose Well, Make it Last”  Here are some tips to get started:

1. Research the companies you buy from: Look for companies that have ethical and sustainable practices. Check if they use eco-friendly materials, if they have fair labour practices, and if they are transparent about their supply chain.
2. Invest in quality pieces: Instead of buying cheap and disposable clothes, invest in high-quality pieces that will last longer. This will not only reduce waste but also save you money in the long run.
3. Shop Re;Deem: A TY trade - in and resale service that will offer a voucher in exchange for pre-loved Taylor Yates bags, these bags will then be re:freshed and resold. Shopping using re;deem reduces waste and gives bags a new life.
4. Support sustainable fashion brands: There are many sustainable fashion brands that are committed to reducing their environmental impact and improving labour practices. Look for brands that use organic or recycled materials, have transparent supply chains, and are committed to reducing waste.
5. Take care of your bags and clothes: Properly caring for your clothes can extend their lifespan. Follow care instructions on labels, we promote wear and air, air dry instead of using a dryer, and avoid over-washing.

By adopting conscious consumerism in fashion, we can not only reduce our environmental impact but also support companies that are committed to doing good. When we choose to support ethical and sustainable brands, we are sending a message to the fashion industry that we value sustainability and social responsibility.

Building a minimalist wardrobe, investing in pieces that work from season to season. Taylor Yates was formed with the idea of creating timeless, conscious bags that will last a lifetime. Our minimal aesthetic translates throughout our brand, with our logo being simple and subtle, placed on the top left of each bag. The focal point is the bag itself, creating a uniqueness and minimalist look.     

In conclusion, conscious consumerism is a powerful tool that we can use to make a positive impact on the world. The future is moving towards a more low-key, minimal and understated approach to fashion. The growing concerns for the fashion industry's environmental impact has driven many consumers to pay more attention to their spending habits. By investing in quality, together, we can create a more sustainable and just world.